AWS Launches Amazon Connect Customer Services Competency for Partners

Amazon Web Services has introduced the Amazon Connect Customer Services Competency, a new program designed to identify AWS partners with demonstrated expertise in customer service transformation and cloud contact center deployments. The competency recognizes consulting and technology partners that help organizations implement, integrate and optimize Amazon Connect-based customer engagement platforms.

Partners that earn the designation must meet technical validation requirements and demonstrate success in delivering customer service solutions using Amazon Connect. The program is intended to help customers identify qualified providers for projects involving contact center modernization, customer experience initiatives and AI-powered service operations.

The Amazon Connect Customer Competency recognizes Services Partners across two categories: Contact Center Transformation and AI-Powered Customer Experience. This is the first AWS Competency directly aligned to an AWS service, replacing the Amazon Connect Service Delivery Program designation, which will be deprecated on June 1, 2027.

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Posted by AWS Editors on 06/16/2026