Quickplay Expands Partnerships with AWS and TwelveLabs for Media AI Workflows

Quickplay announced expanded partnerships with Amazon Web Services and TwelveLabs aimed at delivering enhanced capabilities for media and entertainment companies. The collaboration integrates AWS cloud infrastructure with TwelveLabs’ video understanding technology to support AI-driven media workflows. The combined approach is designed to help organizations analyze video content, improve content discovery and streamline streaming operations.

Both Quickplay and TwelveLabs have also been jointly accepted into the AWS Business Outcomes Xcelerator (BOX) Program. The program is designed to accelerate customer adoption and deliver measurable business outcomes while working closely with AWS. Media companies are increasingly adopting AI tools to manage growing volumes of video content and personalize viewer experiences. The AWS BOX program aims to supercharge high-potential partners with funding, technical guidance and close alignment with the AWS sales teams.

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Posted by AWS Editors on 04/06/2026