AWS Launches Cloud-Based Video Processing Service

Amazon Web Services (AWS) has unveiled a new suite of video-editing and delivery products based on its acquisition two years ago of digital media company Elemental Technologies.

Announced on Monday at the 2017 AWS re:Invent conference in Las Vegas, the full AWS Media Services lineup is now generally available in a pay-as-you-go model.

The suite consists of five solutions that "that make it easy to build reliable, broadcast-quality video workflows in the Cloud," according to the product Web site. Each solution can be used separately or in combination, depending on the user's video processing, editing or packaging needs.

The five solutions are:

  • AWS Elemental MediaConvert: A cloud-based transcoding service for video broadcasting, multi-screen delivery or over-the-top delivery (that is, a video streaming model like Netflix that's independent from a network).
  • AWS Elemental MediaLive: A live video encoding service for users that need to deliver their media in real-time.
  • AWS Elemental MediaPackage: Helps content creators package and deliver their videos to multiple devices over the Internet from a single source.
  • AWS Elemental MediaStore: A storage service designed specifically for video and other digital media.
  • AWS Elemental MediaTailor: Helps creators monetize their media by letting them insert targeted ads inside their videos.

With the AWS Media Services suite, video creators can "can spend more time innovating and less time setting up and running infrastructure, leaving you ready to focus on creating, delivering, and monetizing your content," wrote AWS evangelist Jeff Barr in a blog post detailing the offering. "The services are all elastic, allowing you to ramp up processing power, connections, and storage and giving you the ability to handle million-user (and beyond) spikes with ease."

More from AWS re:Invent 2017:

About the Author

Gladys Rama (@GladysRama3) is the editorial director of Converge360.


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