News

AWS Losing Mind Share, Study Says

• By David Ramel
• 03/03/2015

Most cloud usage surveys indicate Amazon Web Services Inc. (AWS) is leading the pack, but a new one shows that the cloud champion is experiencing slower growth.

While still leading in market share, the study indicates competitors are catching up and winning the battle of attitudes.

"All the cloud players are in a massive battle for market share and mind share, and while AWS remains in a league of its own in terms of scale, it can no longer claim to be bigger than its closest four competitors combined," said Bill Mew of Compare the Cloud in announcing the company's latest rankings. "This month's rankings show AWS's rivals are not only catching up in terms of market share, but have taken an outright lead in terms of mind share."

Compare the Cloud, in tracking the top 50 influential cloud organizations, actually separates an "Amazon" cloud and an AWS cloud, so the numbers are difficult to compare.

"Amazon will break out its AWS revenues separately for the first time in its next financial report, [but] until then we are still reliant on market share reports," he said, referencing a recent survey by Synergy Research Group that indicated "AWS Market Share Hits 5-Year High."

Despite the high market share, Mew said "The SRG report found that AWS's cloud growth had faltered in competition with Microsoft and IBM in the second quarter of 2014. While AWS remains to be the largest singularity, its competitors combined growth has finally disproven AWS's claim to fame of being bigger than all its competitors combined."

The February rankings showed that Amazon dropped one place from third to fourth, changing places with Apple. AWS actually rose four spots, coming in at No. 5.

IBM also gained four spots to come in at No. 2 behind Microsoft, prompting Mew to conclude "The #CloudInfluence battle heated up in February as Microsoft and IBM stole a mind share lead over Amazon in cloud."

Taken together and with other reports, all signs indicate AWS is facing some of the stiffest competition since it launched its iconic cloud service in 2006.

"Amazon prides itself on being a relatively lean operation compared to the traditional players, but it cannot afford to be complacent or to underestimate these giants," Mew said. "Microsoft and IBM have massive marketing machines and huge ecosystems supporting their products and services, and both giants are focused on displacing AWS."