AWS Rival Rackspace Plans Managed AWS Service
Managed cloud company Rackspace for the first time officially revealed it's planning a managed service for Amazon Web Services Inc. (AWS), its market-dominating rival in the Infrastructure-as-a-Service (IaaS) space.
The news came yesterday during an earning call about the latest financial results of the company, which has been struggling to compete with AWS and other bigger cloud offerings such as Microsoft Azure and Google Cloud Platform.
Although the Texas-based Rackspace has provided a mapping of AWS services to its own comparable offerings in an effort to grab some of AWS' market share, CEO Taylor Rhodes seemed to indicate a shift to more of an "if you can't beat 'em, join 'em" approach.
"We also see strong demand for managed services from customers who prefer the AWS cloud platform," said Rhodes during the earnings call, according to a transcript from Seeking Alpha. "We have deployed a team that is building the market-leading offering for customers who want specialized expertise and Fanatical Support on the AWS cloud. We expect to launch this offering later this year, and we look forward to sharing the details with you at that time."
The company earlier announced it was providing its trademark "Fanatical Support" to Azure cloud users, as part of its expanded strategy noted by Rhodes "to provide expertise and support for multiple public cloud platforms."
"Because of our scale and reputation for Fanatical Support, we are positioned to become the dominant service provider for these cloud platforms," Rhodes said.
David Ramel is the editor of Visual Studio Magazine.