Data Lakes started years ago with promise and potential, quickly turning into quagmires. Even with minimal value from these initial data lakes, organizations still desired to be more data-driven. They turned to pointed tools, introducing a new wave of management complexity. A rethinking was required. Today, there is a new data lake approach that delivers ubiquitous data access to all data no matter the size, scale, or speed. This empowers businesses to gain insight and take action by rapidly ramping up data access and analysis to more people, at a fraction of the cost of the original approaches.